Hollotoys

Kinder invited me to reimagine the iconic Kinder Egg experience by unlocking next-generation play through the toys inside. I approached the challenge by exploring the intersection of AI storytelling, material innovation, and toy design—asking how a small object could spark big moments of wonder, creativity, and connection.

Through this exploration, I developed five concept ideas that pushed the boundaries of what a Kinder toy could be. These are the ones that made it through—each designed to transform the simple act of opening a chocolate egg into a portal for play, learning, and imagination.